littlefern_featur2-01

The shape of a fern formed by a row of trees and their shadows on the ground. The trees progress from clustered and unkempt, representing the wild forests of BC, to groomed and spaced to represent a yard well kept. Alternatively, it represents a spectrum of landscaping from naturalist to highly manicured.

A contemporary but professional and mature mark. Though not the most dynamic of the concepts, the reference to trees and the relatively straight lines give it a sense of strength.

Sample Sheet for Final Concept
Sample Sheet for Secondary Final Concept
Some additional sketch concepts which didn’t make the grade.