Wheat Cliff Redevelopment Partnership
A logo that was designed for a public-private development partnership.
It was a challenge to find an original way to incorporate wheat as a symbol into this logo, while also creating a mark that looked new and fresh.
The final logo-mark features an abstract organization with the organic shape of the wheat transforming into a more rigid and unified form. Not only does this look as though the wheat is unfolding into a set of architectural plans, it also represents the important symbol of the city transitioning into solid built form.
The pattern and shapes lend themselves well to the creation of promotional patterns, icons, and other supplementary graphics.